Key Happiness Factors

Below is a list of random things that make me truly (read: sincerely) happy and therefore i am grateful for when i encounter them (notice i did not write winning the lottery and i will go into that later). My intent in writing this list is to remind myself of what’s really important in my life and by sharing it, I hope to remind others of what could be really important in their own lives. For yourself, probably the best use of this list as your own self reminder would be to: a - leave the things that make you happy, b - delete the ones that don’t and c - add the ones i did not mention but that would make you truly happy. At the time of writing this note (new year’s day 2010), i am indeed going through an intense self-questioning period and trying to find my Dharma or real purpose / passion in life and hence my need to start observing my actions and choices - and the feelings / emotions they evoke - to make sure i am “on the right track”; I like to think that i am but i have sensed lately that my satisfaction level appears to be a tad below what should correspond to my level of achievements (not that these are that many or that high, mind you, but simply because they are enough to make any normal being at least happy if not necessarily fully self-realized).

The list is also intended to serve as a constant reminder of things i need to be grateful for and since this should be a dynamic document that can be updated, modified and improved, as circumstances and / or our perception of them change, i encourage you to comment and suggest at will.

Here it goes:

- watching my kids play, laugh & enjoy life

- watching my kids learn new stuff (their first time reading or first swim - wow!)

- realizing that i have helped my kids learn or achieve something

- love; in any way, shape or form (and that includes making it…)

- to see my wife happy

- having a fulfilling / meaningful career, feeling that you are part of something unique & extraordinary (and that involves both the type of activity as well as people i do it with and how i am serving others through it)

- playing Tennis, running, training

- reading a good (usually in some way enlightening) book

- going to the beach

- sailing

- the Caribbean islands

- the sea

- high achieving - this is a tough one to define but i will try: when i was growing up, as an athlete high achieving was for instance the first time i could slam dunk a basketball, then the first winning a of a championship; in my academic life it was getting my MBA, in my professional life it was becoming the head of Latinamerica for the firm i work for, and so on… but as you can see, all rather humble achievements since there is no Nobel prize there or anything like that

- friday afternoons & saturdays

- getting presents

- leisure traveling

- helping people

- spending quality time with good friends (like a nice dinner out with good friends)

- watching a good movie (Cohen brothers anyone?)

- listening to the music that i love

As you can see, most of these seem like rather simple and achievable things; winning the lottery would certainly make anyone temporarily happy but it has been demonstrated (a Harvard Extension School research by I. Cunha is just one example), that one has a certain predisposition towards happiness and some specific and / or dramatic events can swing you one way or another (you win the lottery you suddenly become utterly happy or God forbid a loved one dies and you suddenly become utterly sad), but a year orso later you go back to your old self regularly happy or regularly unhappy. So the things i mentioned before are events that most of us can encounter (specially Friday afternoons…) and if we become intensely aware and mindful about this, it could be the foundation of our true happiness; Wayne Dyer always says: “there is no way to happiness, happiness IS the way”. So the trick could be: a - pursuing these type of rather simple yet fulfilling moments and then b - being intensely aware in order to enjoy them to their fullest, be able to prolong them and share the feeling with our loved ones.

In his study, Cunhais notes that happiness does not depend on environmental or external variables but rather on internal variables such us Self-Knowledge, Emotional Intelligence, Reaction, Choice and Attitudes - it’s about putting effort, passion and energy on all the things that make sense in our lives, he adds.

So here goes what I would describe as the Key Happiness Factors:

a - control your thoughts - we are what we think about so we need to chose our thoughts carefully

b - find and follow your Dharma or purpose in life (with intensity and passion)

c - pursue knowledge - improve continuously as a human been

e - serve others altruistically (with compassion and unconditional love)

f - awareness and mindfulness - live the present and enjoy the journey

g - Gratitude & forgiveness - be grateful for all that you have, for love and for beauty and see guiltlessness all around you

h - develop good virtues - they raise your consciousness and help you live a better life

Simple enough?

Cheers and comments welcome.

Pablo.

Is airline & hotel loyalty missing the mark?

Airlines and hotels around the world are struggling to strike a balance between maximising revenue and ensuring long-term customer loyalty, according to research by loyalty marketing agency ICLP.

Almost one-quarter (24%) of those surveyed revealed that increasing the profit of their loyalty programme was their main objective for the next 12 months, yet 70% of respondents are potentially focusing their efforts on the wrong customer group. pmariani This article is copyright 2009 TheWiseMarketer.com).

Loyalty programme managers must always clear about their goals, and those seeking to increase revenue from the loyalty programme were split between increasing membership numbers (31%) and increasing spend from existing members (36%).

A surprising 21% of respondents cited "new acquisition of members" as being their main objective, demonstrating the strategic value of creating a direct and ongoing customer relationship and communications channel. Only 13% cited "improving programme ROI" as their key goal, showing that the value of a loyalty programme cannot necessarily be measured purely in terms profitability.

Stuart Evans, general manager for ICLP, said: "Airline and hotel loyalty programmes need to strike the right balance between maximising revenue and retaining their customers, but more important is to understand their overall contribution to company success."

The survey also revealed that 52% are focusing their efforts incorrectly, either on top tier customers (31%) or base tier members (21%). Neither of these sets of customers provide a significant opportunity to increase revenue, according to Evans, who suggests that middle tier members and non-loyalty programme members can provide a greater opportunity to increase revenue.

"Top-tier customers may be the most valuable but it is difficult to provide new incentives to them which will drive more revenue, mainly due to their saturation with rewards," explained Evans. "The focus should be on the less committed customers further down the programme who present a real opportunity to generate significant incremental revenues."

Evans admits that, while maximising short-term revenue is essential to the survival of many travel businesses, it is difficult to know through which streams revenue can come without risking customer loyalty. "For example, airlines could easily sell lounge access as an add-on, but this would run the serious risk of alienating loyalty programme members who in many cases have travelled the world for the privilege of using an airport lounge."

As a result, airlines and hotels simply need to ensure their loyalty programme is well managed and is aimed at generating long term benefits rather than short term profits. Customer behaviour must therefore be evaluated to gain valuable insights which can then be used to build relevant propositions that address individual needs without the risk of alienating other customer groups.

originally posted by www.thewisemarketer.com

Fidelisoft y el futuro de Loyalty

Sin caer mucho en la parte técnica, FideliSoft es básicamente una plataforma de transacciones de valor agregado que automatiza todos y cada uno de los aspectos de un programa de fidelización, desde la gestión y generación de reportes en tiempo real, hasta la entrega de premios y promociones via POS (Punto de venta) o a través de internet. Lo mas importante y revolucionario de esta tecnología propietaria es que permite la entrega de premios en el punto de venta versus via catalogo (Reward delivery at POS), a través de la integracion de su plataforma con los sistemas de punto de venta de los comercios. Todo pasa por el POS: acumulación, canje y redención de puntos de fidelización.

Se elimina asi el problema fundamental que enfrentan los programas de fidelización y premios de hoy en dia: la logística y su costo. Es decir la selección, adquisición, estoreo, mantenimiento y entrega de premios. A esto se le suma otro problema. selección limitada de items (las clásicas tostadoras, lapiceras y demás (quien necesita una tostadora anyways?) y el tiempo y costo que lleva entregarlos (2 a 3 semanas promedio). Solución? el comercio (tienda) se convierte en el catalogo (ilimitado y a cero costo adicional) y la entrega se hace en el punto de venta (real time)!

FideliSoft le puede brindar a un procesador de pagos (VISA, First Data - ChasePaymentech) una ventaja estratégica al posibilitar a sus asociados (bancos y comercios) reemplazar el catalogo de premios (y toda la infraestructura que se necesita para operar un sistema de entrega de premios) por la tienda / comercio. Es decir que un miembro de un programa de fidelización podría obtener en el mismo ticket de la tarjeta de crédito (impreso por la terminal o POS) un resumen de su balance de puntos y canjearlos en el instante si deseara y en la misma caja (registradora) por cualquier producto de la tienda o bien aplicarlos contra la compra (se convierte en un descuento).
Seria el equivalente a tener cash en la mano. Este es básicamente el Value Proposition de FideliSoft: Rewards delivery at the Point of Sale. Or may be i should say: Cash like rewards delivery at the point of sale. Porque cuando los puntos acumulados pueden ser canjeados por cualquier producto del comercio adherido, es como si fuera cash.

A esto se le suma el beneficio adicional de poder crear (y dirigir) promociones personalizadas que también son impresas en el mismo ticket. Estas promociones son desarrolladas a partir de la capacidad que brinda el sistema de monitoreo de FideliSoft de obtener (y conservar y minar via DataMining) data acerca del comportamiento y perfil del consumidor, no solo en virtud de su comportamiento respecto del comercio operador del programa sino también de los demás comercios adheridos.

Imaginen que el Faena y Etiqueta Negra podrían hacer cross deals donde por cada traje que te compras en Etiqueta Negra te sale impreso en tu ticket que te ganaste una cena gratis en el Faena!? se imaginan el valor que tiene para el Faena poder atraer a los clientes de Etiqueta Negra, que es su target, sin tener que invertir un peso mas que estar adheridos al mismo programa de fidelización? y asegurarte que a todos los que gastan mas de x les llegue tu promoción? priceless! Este es el futuro de la fidelización. y ni hablar de que el cliente va a volver a Etiqueta Negra (o el Faena) por mas...